About Me

I am a social influencer who has built up 250k+ followers through inspiring content creation - focused on startups, entrepreneurship and my books on Historic Pub Crawls®.

An Exited-Founder/CEO at an incredible VC-backed AI & Cloud Basket® business that hid behind a sneaker site and a Director of Start Up Lounge - helping founders avoid the mistakes I've made 😭 or laugh at the lucky escapes I've had 😅

I launched TikTok and Insta to promote my book in October 2023 and I produce content daily to showcase the pubs to over 135k social followers 🍻

Having walked the walk my no BS approach and frugal mentality turns water into wine. 🍷

My proudest achievements are 👇

🍻 Walking into a pub asking for a free pint (they said 'no') and turning that into 110k followers on social media in <6 months leading to commercial deals with Heineken, Uber, Thameslink and appearing on BBC Radio.

💪 Building an incredible team of AI experts and 6x PhDs to solve product matching in e-commerce without ever seeing a barcode.

🍻 Turned 16 years of an annual birthday pub crawl into a best-selling (#1) Amazon book - outselling CAMRA's good beer guide.

🛺 Became a first-time founder at 40 and a CEO of a multinational corporation by 41 having founded the Indian subsidiary in Summer of 2021.

💵 Raised over $1.5m from international VC's, family offices and some of the most credible subject matter expert Angel Investors who I remain friends with.

🛒 First to market with an embedded finance product that creates a virtual checkout (Cloud Basket®) that includes an infinite number of unconnected retailers without integration or effort.

💳 Created Digital profiles and over 23k product sign-ups all able to earn cashback via our wAll3t®, on every purchase.

🤑 Built one of Europe's largest digital shopping businesses and sold it to a large European-based incumbent in an all-cash deal after running an in-house auction in <7 days.

🛍️Spent less money in Six Months creating 900 posts than an Agency quoted me to deliver 8 Instagram posts in a month! Delivering 33k followers, 23k signups and 800 orders 🤯

🤷 If I sound like I have an EGO that's just how the internet sometimes sounds, people are people, none of us will make it out alive.

🥰 Don't be a prick. Let's all just be kind to each other.